It's really difficult for some churches to grasp the concept of branding, and for others it's just really difficult to be okay with it. There seems to be a common misconception that "marketing" and any of its main principles (such as branding) have no place in the world of "our" church.
I've come across this a lot, and apparently I'm not the only one. Here's the thing, a brand isn't evil. Just like all this social media stuff, it's a TOOL. It is what you make it.
The concept of branding is fairly straightforward: a brand reflects the mission and values of your organization. It should be well thought out and consistent. When people see your brand, they should associate it with __________ (you fill in the blank).
One very important thing to remember is that a brand can't represent your organization on it's own because it represents a promise, a big promise of what's to come. It's up to you and your organization to actually make good on that promise.
So there's our two cents. Now here are some other people's two cents...
Branding for Ministry by Timbuktoons
Three Essentials for Strategic Church or Ministry Branding by Media Salt
The Brand Formula by Seth Godin
Posted on
Thu, October 8, 2009
by Lauren Rodriguez
filed under